Welcome To It’s Casual!
Welcome to It’s Casual! shop the look It’s been a long time coming, but here it is. A brand new website. A brand new name. A brand new place. It’s Casual. I guess I should back up a bit. If you’ve been with me since 2012, you might have remembered Pink Champagne Problems. Pink Champagne […]
Things I Do On A Daily, Weekly, and Monthly Basis
I think by now we know that there’s a lot that goes into running a website and social media channels. Even during this time, not much has changed on the operations side of things. Sure, business and partnerships have slowed down a bit, but I’m still doing a lot of the same things. I share […]
How I Track My Expenses As A Small Business Owner
Over the years, I’ve learned more and more about taxes as a small business owner. As a small business owner, I think I’ve tried everything from Quickbooks service to taking pictures of all receipts to recording my own expenses. I finally found what has worked for me, even though I still DESPISE tracking my expenses […]
My 2020 Editorial + Partnerships Calendar FREEBIE (+ Content Prompts)
Want to know what my most used tool is when it comes to running my business? I can’t stress this enough: An editorial calendar is a MUST if you don’t want to lose your mind/overwhelm yourself. My editorial calendar is THE best way to keep myself on a schedule when it comes to It’s Casual. […]
Why I Started The Casual Corner (Why You Need A Newsletter)
I’ve tried to consistently keep a newsletter many times over my 8 years of blogging. And I just couldn’t do it. So I eventually gave up on trying. But the more and more social media takes over our lives, the more I want to focus on my website and growing connections with the audience I already […]
How To Show Up For Your Community As An Influencer
There’s a lot more influencers can do than persuade you to buy something. I got a message from a follower saying how they recently unfollowed a lot of influencers because of two things: 1. Mental health and 2. Their wallet. Naturally, it REALLY got me thinking. Like holy crap. Well, I was, at first, really […]
HOLY CRAP: I’ve Been Blogging For 8 Years!!!
My first blog was called Pink Champagne Problems (anyone around for that???). I came up with the idea with a friend (hi, Claire) at Shake Shack while living in Virginia for college. And wow. A lot has changed. I think by now we all know that the influencer industry is very much here to stay. […]
How I Come Up With Things To Write About
I love writing and blogging SO MUCH. But when writer’s block hits, I definitely need to dig deep. Sometimes I’ll stare at my screen like, “what the hell am I going to write about?” To be honest, when I hit the “New Post” button, I had no idea what I was going to write about. […]
IT’S CASUAL BRAND: Why I Decided to Hire a Graphic Designer
In true Dana fashion, I rushed my rebranding…and that’s something I 10000% do not recommend. When I thought about rebranding, I went from 0-100% REAL QUICK. As in like 1-2 weeks quick. I know, I already sound crazy. I’ve always been this way though: When I want something, I get it/do it/whatever. I did the […]
My Thoughts on Giveaways in the Influencer World
Whether you’re an influencer, or you follow a bunch of them, you probably have gotten a glimpse of the world of giveaways. “Hey guys. I’m teaming up with X number of girls to giveaway this really awesome insert cash prize or item ” I know. We’ve all heard those words on Instagram Stories or read […]