As an influencer, part of my job is to work with brands. Over the last 5 years, I’ve seen the good, the bad, and the ugly when it comes to brand partnerships. Turn on your JavaScript to view content “Maybe that wasn’t the best partnership to take on.” Yup. I’m here to admit that I’ve […]
The Moment I Realized I Was Worth It As A Blogger
As a “seasoned” blogger (considering myself one since I’ve been blogging since 2012), knowing your worth seems to be a bigger and bigger discussion every year. The blogging industry rapidly grew overnight, and over the last few years, bloggers in all different niches have taken a stand on their worth. There have been so many […]
Yes, Consistency Is Important, But So Are Breaks
Maybe you noticed. Maybe you didn’t. Last week, The Champagne Edit was completely offline. Maybe it was because I got back from Vermont late on Sunday night. Or maybe it was because I haven’t shot outfits in a few weeks. Or maybe it was because I felt weird posting on September 11th. Whatever the reason […]
Why Allie & I Make Such A Good Team
I often see comments like this, “You and Allie are such a good team.” And I see it more and more. It’s true: Allie and I are pretty much a package deal. From traveling to blogging to eating to EVERYTHING in between, I realized we actually do make a fabulous team. We’re friends FIRST. Allie […]
How I Track My Expenses As A Small Business Owner
Over the years, I’ve learned more and more about taxes as a small business owner. As a small business owner, I think I’ve tried everything from Quickbooks service to taking pictures of all receipts to recording my own expenses. I finally found what has worked for me, even though I still DESPISE tracking my expenses […]
My 2020 Editorial + Partnerships Calendar FREEBIE (+ Content Prompts)
Want to know what my most used tool is when it comes to running my business? I can’t stress this enough: An editorial calendar is a MUST if you don’t want to lose your mind/overwhelm yourself. My editorial calendar is THE best way to keep myself on a schedule when it comes to It’s Casual. […]
IT’S CASUAL BRAND: Why I Decided to Hire a Graphic Designer
In true Dana fashion, I rushed my rebranding…and that’s something I 10000% do not recommend. When I thought about rebranding, I went from 0-100% REAL QUICK. As in like 1-2 weeks quick. I know, I already sound crazy. I’ve always been this way though: When I want something, I get it/do it/whatever. I did the […]
Are You Tired of Being Influenced?
Because it feels like everyone is just exhausted by influencers and “being influenced”. Is that super taboo to say as an “influencer” myself? Maybe. But at what point are you just simply listening to all of the suggestions that are being thrown at you via blogs or Instagram…and don’t even feel like yourself anymore? That […]
4 Influencers I Love Following
Not going to lie, I miss the days where influencers LOVED sharing each other’s content. I think nowadays everyone is just completely all over the place or completely focused on themselves. I remember back in the day people would do “follow Fridays”. Of course, that’s back when this industry was not oversaturated. Now it’s almost […]