I think by now we know that there’s a lot that goes into running a website and social media channels. Even during this time, not much has changed on the operations side of things. Sure, business and partnerships have slowed down a bit, but I’m still doing a lot of the same things. I share […]
How I Track My Expenses As A Small Business Owner
Over the years, I’ve learned more and more about taxes as a small business owner. As a small business owner, I think I’ve tried everything from Quickbooks service to taking pictures of all receipts to recording my own expenses. I finally found what has worked for me, even though I still DESPISE tracking my expenses […]
My 2020 Editorial + Partnerships Calendar FREEBIE (+ Content Prompts)
Want to know what my most used tool is when it comes to running my business? I can’t stress this enough: An editorial calendar is a MUST if you don’t want to lose your mind/overwhelm yourself. My editorial calendar is THE best way to keep myself on a schedule when it comes to It’s Casual. […]
Why I Started The Casual Corner (Why You Need A Newsletter)
I’ve tried to consistently keep a newsletter many times over my 8 years of blogging. And I just couldn’t do it. So I eventually gave up on trying. But the more and more social media takes over our lives, the more I want to focus on my website and growing connections with the audience I already […]
How To Show Up For Your Community As An Influencer
There’s a lot more influencers can do than persuade you to buy something. I got a message from a follower saying how they recently unfollowed a lot of influencers because of two things: 1. Mental health and 2. Their wallet. Naturally, it REALLY got me thinking. Like holy crap. Well, I was, at first, really […]
HOLY CRAP: I’ve Been Blogging For 8 Years!!!
My first blog was called Pink Champagne Problems (anyone around for that???). I came up with the idea with a friend (hi, Claire) at Shake Shack while living in Virginia for college. And wow. A lot has changed. I think by now we all know that the influencer industry is very much here to stay. […]
How I Come Up With Things To Write About
I love writing and blogging SO MUCH. But when writer’s block hits, I definitely need to dig deep. Sometimes I’ll stare at my screen like, “what the hell am I going to write about?” To be honest, when I hit the “New Post” button, I had no idea what I was going to write about. […]
IT’S CASUAL BRAND: Why I Decided to Hire a Graphic Designer
In true Dana fashion, I rushed my rebranding…and that’s something I 10000% do not recommend. When I thought about rebranding, I went from 0-100% REAL QUICK. As in like 1-2 weeks quick. I know, I already sound crazy. I’ve always been this way though: When I want something, I get it/do it/whatever. I did the […]
My Thoughts on Giveaways in the Influencer World
Whether you’re an influencer, or you follow a bunch of them, you probably have gotten a glimpse of the world of giveaways. “Hey guys. I’m teaming up with X number of girls to giveaway this really awesome insert cash prize or item ” I know. We’ve all heard those words on Instagram Stories or read […]
Are You Tired of Being Influenced?
Because it feels like everyone is just exhausted by influencers and “being influenced”. Is that super taboo to say as an “influencer” myself? Maybe. But at what point are you just simply listening to all of the suggestions that are being thrown at you via blogs or Instagram…and don’t even feel like yourself anymore? That […]